Last week, I got laid off.
I’d been working at Threespot, part-time, for more than 11 yearsâ€”which is quite a long tenure these daysâ€”when the company somewhat abruptly let a dozen of us go. Many of us had similar skill sets, and a change of direction meant that we’d all suddenly become, in essence, unaffordable luxuries: great people for the wrong kinds of projects. It wasn’t a personal decision, it was a personnel decision, and I completely understand it… even though it came as a bit of a surprise.
I loved my time at Threespot. I did work I will forever be proud of.
I helped the Peace Corps recruit more Volunteers for service overseas… and we won a few Webby Awards and nominations in the process. I helped the Department of State’s Bureau of Educational and Cultural Affairs completely re-imagine its entire interactive presence.Â I helped the National Academies teach the world about energy. I led a project thatÂ oriented millions of Americans to the world of Medicare and Medicaid.
I made a video that helped National Wildlife Federation raise money to save polar bears. I helped the Global Alliance for Vaccines and Immunization raise billions of dollars to immunize children worldwide, and I helped the American Association of Poison Control Centers keep both children and adults safe and healthy.
I helped the Drug Policy Alliance advocate for rational drug policy in the United States. I helped the Laborers International Union of North America serve its union members.Â I helped the Council on Foreign Relations createÂ infographics forÂ TimeÂ magazine.
I helped Zipcar find more drivers. I helped XM Radio find more subscribers. And a few weeks ago, I finished a project that will help the Chronicle of Higher Education transform the way high school students, their parents, and their guidance counselors think about the college selection process.
I traveled as far as Helsinki, Finland and as wide as Mt. Sterling, Illinois to meet and work with clients. I made great friends and forged great partnerships. I became a Certified Scrum Master. I spoke at South by Southwest. I spent late nights writing proposals and long weekends wrestling with content management systems. And I have terrific memories to hold onto… memories I will cherish.
But it’s time to embrace new opportunities… which, in truth, I’d been considering for some time. For more than a decade, Threespot has been tremendously supportive of my professional development as a communications and technology strategist, and now is the right moment for me to begin considering new ways I can contribute my time, energy, and experience to organizations I believe in.
I want to keep doing good in the world. I want to support non-profit organizationsâ€”particularly those working in the arts and culture sector, where I have deep rootsâ€”in their efforts to engage new (and existing) audiences. I want to take what I know about digital communications, brand, and social media and put it to good use.
I’m excited about taking on projects large and small, either really far-out or more run-of-the-mill, anywhere in the country. (I have a few great things lined up already that I’ll be announcing soon!) This is my one life, and I’m going to make it count.